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Viva (magazine)
''Viva'' was an adult woman's magazine that premiered in 1973 and ceased publication in 1980. Its full title was ''Viva, The International Magazine For Women'', and it was published by Bob Guccione and his wife, Kathy Keeton. Guccione was the editor of ''Penthouse'', an adult men's magazine, and he wanted to publish a companion title for women. ''Viva'' was essentially an erotic magazine for women, containing articles and fiction delving into women’s fantasies, and exploring their sexuality, reviews of the arts, interviews with known personalities, fashion and beauty, etc.
''Viva'' magazine usually exhibited photography containing full frontal nudity and sexual encounters targeted at mature female readers. Among the photographers whose work appeared in ''Viva'' was Helmut Newton, who was lured there by Anna Wintour, the magazine's fashion editor. Wintour also worked with (Denis Piel ) before he worked under contract with ''Vogue''.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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